Puja Arya is a Jaipur-based designer. Her work explores local crafts to use as an integral part of her designs and gives a modern twist to prints and embroideries. Puja has showcased her collections several times with the Wills Lifestyle India Fashion Week. She is the only Indian designer to have been profiled by the highly esteemed Japanese Fashion channel – Tokyo Fashion Express (NHK). Puja’s inspiration lies in re-inventing traditional craft of hand-block printing by combining it with international silhouettes.